Café Con LIT March 2026

Join us for the next Café con LIT conversation, The Power of Transit Branding, featuring marketing and communications consultant Erika Finnestead.

With more than 15 years of experience in strategic communications, marketing, and public engagement, Erika Finnestead has helped mission-driven organizations connect with the communities they serve across government, nonprofit, transit, and private sectors. Erika’s work focuses on transforming complex programs into clear, accessible messaging that builds trust and inspires action.

From Erika’s experience, the number one question she gets asked is, “Should we update our logo?” But the real question is often, “Where is your logo?” Nine times out of ten, agencies want to update their brand but cannot even locate the assets they already have. Her takeaway is simple: organization is brand gold.

Erika has supported initiatives to grow ridership in underserved communities, launched statewide advocacy campaigns, and developed innovative engagement programs such as amBUSsador initiatives. Through data-informed storytelling and inclusive outreach strategies, Erika has helped organizations strengthen public engagement and secure funding.

A recognized community leader and public speaker, Erika has shared communications and engagement strategies with audiences across eight states.